• Logan Nagel

Spaceflow 2019: A year in review

Updated: Apr 18



As the year comes to a close, we look back on 2019 with thankfulness, appreciation, and excitement for what's to come. As a company, Spaceflow has seen amazing growth over the course of the last year.


We are particularly proud of our new payment functionality, which helps landlords "asset frack" the value in their spaces by enabling payments on-site events.



Beyond payments, we increased both our year-over-year presence in buildings and turnover, both by almost 400%, and we expect to sustain our healthy growth into next year. Our efforts were recognized a total of 56 times in publications on both sides of the Atlantic, such as TechCrunch and Business Insider.


We've accumulated competitive accolades, too, with MIPIM, PlaceTech and others. Most tellingly, we successfully raised $1.8 million to fuel our growth around the world and further refine our product.



On that note, progress has already begun. We overhauled our branding this year, to better match modern design trends and provide a more streamlined image. Some highlights of what that includes:


  • 🏨 70+ marketing sets for buildings created

  • 📰 Media coverage: 56 articles

  • 💬 510 posts on social networks

  • 🎨 40+ illustrations and infographics

  • 🖌️ ∞ graphics for events, posts, presentation

  • 📲 30+ app mockups


Beyond branding and PR, we launched our own company blog (you're reading it right now!), focusing on understanding real estate trends, exploring the nature of PropTech, and developing community within buildings. We've also expanded our partnerships with service providers and increased our ability to offer local perks, such as fitness (Pure Gym) and fine clothing, represented by companies like TM Lewin and Charles Tyrwhitt.


2019 was also a year of learning. For instance, we determined that our users engage most frequently with Services (except of newsfeed) functionality and we will leverage synergies with services, both on-site and nearby in the upcoming year even more.


In Monthly Active Users (MAU), we've seen particular growth in residential and co-living spaces, which points to the inherently communal nature of residential buildings around the world. These insights, and similar data points gathered from our network of communities, will help us refine our product into next year and beyond.



At the end of the day, though, what we're doing is only possible because of our users. Consequently, it's our ability to help buildings around the world cultivate their communities and create better life in buildings. From the UK and Denmark to the US and Japan, our platform has grown tremendously in terms of users and geographically, now being active in over 12 markets around the world.


We launched our first Meetup events, from real estate to community building, and our internal community has grown too, with over 20 hires across development, product, community management, and marketing.


Just look at how Spaceflow has grown.



These three photos represent a one-year-and-a-half timeframe in which Spaceflow was joined by 20+ engaged and enthusiastic people who share the same vision of connecting buildings and occupiers.



Some of those new staff members made it to our team retreat to the Austrian mountains, where friendships were made and our identity refined over hikes and a warm fire. The scenery was beautiful, and it was fitting, too: we went live in Allianz Real Estate's THE ICON development in Vienna later this year – just a month ago.


From the UK and Denmark to the US and Japan, our platform has grown tremendously in terms of users and engagement.

As we move into 2020, we look forward to continuing our growth while refining our engagement strategy and client partnerships. Our goals are large. Household names like Uber and Netflix have brought unparalleled efficiency, and a new service-based dynamic, to fields such as transportation and entertainment. We plan to fulfill that niche for buildings.



To that end, we will soon be hosting our Tenant Experience Meetup in London, and we'd love to see you there. Whether you're one of our business partners, a space user, or an industry observer simply absorbing all the tenant experience buzz, we look forward to sharing the new year with you, and making it as fulfilling and fundamentally engaging as it can be.

Check out the rest of our blog here.


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