What is the role of a community manager?

As Charlene Li said: “Community Manager role will become more and more crucial because what is the most important thing for every company? Customers. And who knows customers the best? Community Managers.”

Every community needs a leader and this person has a vital role in the success of the community. The role of community managers is to act as a bridge between the brand and the needs of community members. They should be the brand’s ambassadors, engaging with potential members and building relationships with existing ones. There are many ways to engage with your community – the fundamental divisions are offline and online engagement. Every job position has its own specifics, so let's consider some essentials.

What are the key skills of a community manager?

• Community strategy development

• Community advocacy and promotion

• Listening, analyzing and reporting

• Organizational skills

• Strong communication skills

What are the soft skills of a community manager?

Aside from the skills cited above, here are some key soft skills that a community manager should possess:

• Collaborative spirit

• Communicativeness

• People-oriented

• Creativity

• Inclusivity

• Empathy

• Curiosity

• Passion for the brand

• Keeping their eyes & ears open

Have a look at what CMX considers the key skills every community manager needs.

Are you new in the community manager role? Read the article Four Things You Should Do In A New Community Manager Role by CMX.

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