• Tereza Krpcová

The role of community manager

Updated: May 4



Every community needs a leader and this person has a vital role in the success of the community. The role of Community Managers is to act as a bridge between the brand and the needs of community members. They should be the brand’s ambassadors, engaging with potential customers and building relationships with existing ones. There are many ways to engage with your community – the fundamental divisions are offline and online engagement.


It is important to keep in mind that the Community Manager is not a Social Media Manager. Unfortunately, both roles often merge into one, yet there are some clear differences. Firstly, the Community Manager is responsible for creating a trusted environment, he or she should connect members in a meaningful way and empower communication among members. Secondly, the trend is obvious – relationships are built easier in an in-person environment, that’s why the Community Manager must be skilled not only in social media engagement.


What are the key skills of a Community Manager?

  • Community strategy development

  • Community advocacy and promotion

  • Listening, analyzing and reporting

  • Organizational skills

  • Strong communication skills


What are the soft skills of a Community Manager?

Aside from the skills cited above, here are some key soft skills that a Community Manager should possess:

  • Collaborative spirit

  • Communicativeness

  • People-orientation

  • Creativity

  • Inclusivity

  • Empathy

  • Curiosity

  • Passion for the brand

  • Keeping their eyes & ears open

Have a look at what CMX considers the key skills every Community Manager needs.


Are you new in the Community Manager role? Read the article “Four Things You Should Do In A New Community Manager Role” by CMX.


In case you manage a local community, Spaceflow can make your life easier. Spaceflow app is equipped with all the tools you might need to efficiently communicate and engage with your crowd.


If you want to learn more about communities and community building, read the articles on our Spaceflow blog and don't forget to subscribe to our newsletter.

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